Sandwich App Design
Eat What you Like !!
Project overview
Tailor sandwich app is regional sandwich app maker located in the one of towns of California. This app helps people customize their sandwich according to individual preferences. This app is targeted the people who live in the town.
Year: 2017 - 2018
My role: UX designer designing an app for Tailor sandwich from start to end.
Problem : Busy working people who don't have time to cook.
Goals : This app allows people to order their food according to their preference and delivers food to their home.
Research
User research: pain points
1.Time:Working adults are too busy to spend time on meal prep.
2.Customize:Don’t want to default options given by restaurants.
3.Design:Text-heavy menus in apps are often difficult to read and order from.
Problem Statement:
Regina is a busy working Woman
who needs easy access to healthy food ordering options because they have no time to cook food for themself and for family.
Design process
Paper wireframes:
Draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
Digital wireframes:
As the initial design phase continued, I made sure to home screen designs based on feedback and findings from the user research.
Usability study: findings
Confused with Build your own and pickup, delivery options from home screen. Don't know which one to choose first.
Mockups
Removed the Build your own from the home screen because users confused between choosing the pickup/delivery and Build your sandwich
High-fidelity prototype
The final high-fidelity prototype presented cleaner user flows for pickup or delivery option and building a sandwich and checkout. It also meet user needs for customizing a sandwich.
View the Tailor sandwich
Link to prototype: Tailor sandwich high fidelity prototype
Key Mockups
Learnings:
I have learned a lot things from this experience since it is my first app.
How usability study is very important to iterate through the design process.
Last but not least feedback is key for getting better designs and helps you to be a better designer.